Pepsi Diner Milan 2024
Pepsi Diner Milan 2024 is a pop-up diner interior created as a temporary brand space in Milan. The design brings the New York diner concept to Europe, as the first activation of the diner outside the United States. The interior applies the new Pepsi logo and visual identity system. References to Italian pop culture, including soccer and music, are used within the space, and programming with Italian celebrities was curated for guests. The aim was to connect with European audiences by including local culture in the brand story.
Pepsi Diner Milan 2024 Experiential by PepsiCo Design and Innovation has been identified as an outstanding example of architectural design by the A' Design Award & Competition. Pepsi Diner Milan 2024 Experiential won the Bronze A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is a juried, academic and highly prestigious design award which rewards excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
